From video conferencing to online gaming, real-time communication applications have become a critical component of our daily lives. We recently talked about its impact in the sports industry with the built-for-streaming Kings League. Fast on its heels, Artificial Intelligence (AI) is moving out from science fiction stories to something we also use everyday, thanks to technologies like ChatGPT and upcoming Bard

Here at, we’re combining WebRTC and AI to create more intelligent and personalized live video applications that offer a competitive edge to businesses large and small.

In this blog post, we’ll explore how you can leverage the power of AI and WebRTC to build engaging and powerful software products that provide great value to stakeholders and users. We will also showcase some real-world examples and discuss best practices for implementing AI-powered WebRTC applications.

On top of that, we will demonstrate the capabilities of Artificial Intelligence. First with a video where we will see a web application for Airlines taking advantage of advanced features such as transcription and sentiment analysis to help airline agents. Second, we will listen to the result of asking ChatGPT to write a song about the benefits of WebRTC and AI for your business.

This post was written with the help of ChatGPT and a curious human mind 🤖😀.

Understanding AI and WebRTC

AI and WebRTC are two technologies that can be used together to create powerful real-time communication applications. WebRTC is a browser-based technology that takes care of the communication part, as in video and audio chat applications. AI, on the other hand, can be used to analyze user behavior and generate automated responses based on user inputs.

By combining WebRTC and AI, businesses can create real-time communication applications that are more intelligent and personalized, leading to better engagement and higher customer satisfaction. For example, virtual assistants that can understand and respond to user voice commands in real-time, or chatbots that can answer user queries using natural language processing. 

Real-world examples

Let’s take a look at some real-world examples of AI-powered WebRTC applications:

  • Google Meet: Google Meet is a video conferencing platform that uses AI to improve the quality of audio and video calls. The AI technology can remove background noise, adjust lighting, and enhance video quality.
  • Amazon Connect: Amazon Connect is a cloud-based, self-defined AI- and ML-powered contact center. It uses AI to support customer facing features, such as natural language chatbots, and also to provide insights and utilities for agents that improve their workflows. 
  • LiveChat: LiveChat is a real-time customer support application. Their ChatBot offering provides a balance of AI-automation with human touch, allowing businesses to implement automated actions from welcoming messages and FAQs to automatically collecting, segmenting, and qualifying leads.

Benefits of AI-powered WebRTC applications

By leveraging the power of AI and WebRTC, businesses can obtain multiple benefits that have a positive influence on their revenue, including:

  1. Improved customer experience. AI-powered WebRTC applications can provide personalized responses to customers in real-time, enhancing the customer experience and increasing customer satisfaction.
  2. Increased productivity. AI-powered WebRTC applications can automate tasks and processes, freeing up employees to focus on more strategic tasks.
  3. Competitive advantage. Businesses that leverage AI-powered WebRTC applications can gain a competitive advantage by providing more innovative and personalized services to their customers.
  4. Save time and money. Technologies like’s Summary API provide a summary of important contextual messages in a conversation, saving valuable time per call. 

Best Practices

To implement AI-powered WebRTC applications successfully, businesses should follow these best practices:

  • Identify the right use cases. Identify the areas where AI-powered WebRTC applications can add value to your business, such as customer support, sales, or marketing.
  • Choose the right development team. Businesses should choose a development team that has experience in building AI-powered WebRTC applications and can provide the necessary expertise. (We can help with that 😀)
  • Choose the right technology. Select the right AI and WebRTC technologies that can meet your business needs and integrate well with your existing infrastructure. (We can help with that, too!)
  • Ensure data privacy and security. Ensure that your AI-powered WebRTC applications are secure and compliant with data privacy regulations.

Time for a Demo

WebRTC and AI doesn’t only offer benefits to communication and tech companies. Other companies and industries can also take advantage of these capabilities. 

Here’s an example that our team built for a fictional airline company, airWebRTC, that uses and Vonage to get real-time insights that include transcripts, sentiment analysis and question insights. More info can be found in our blog post “Enhancing customer service with Vonage and”:

How About a Song?

If the above example didn’t catch your attention, maybe a song will. To prove AI capabilities, we asked ChatGPT to write a song about WebRTC and AI, which I’ve arranged and performed.

Let’s make it live! And … smart.

In this blog post, we explored the business value of AI-powered real-time communication applications. We showcased some real-world examples, highlighted the benefits, and discussed the best practices for implementing AI-powered WebRTC applications. We also saw the capabilities of AI in action. (We build software products better than we sing, we promise!)

By leveraging the power of AI and WebRTC, businesses can create more efficient, cost-effective, and personalized real-time communication applications that improve customer engagement and reduce costs. We encourage C-level executives and technical decision makers to explore the potential of AI-powered WebRTC applications and to implement them strategically.

If you’re interested in taking advantage of AI capabilities for your real-time application, contact us to know more. Let’s make it liiive with WebRTC and AI! 🎶

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