As my colleague Hector Zelaya wrote recently, “WebRTC is a technology, not a solution … In conjunction with other building blocks, it is used to build the actual solution.” Hector has hit on why WebRTC is so invaluable. When we integrate WebRTC into an application, we can make magic.

WebRTC leverages the use of APIs (application programming interfaces) to connect users in real time by video, voice, or chat, regardless of their location in the world. Data can also be exchanged in these media sessions. Users can be on a desktop, tablet, or mobile with no downloads or plugins required. Further, WebRTC browser implementations have never been as robust or as uniform as they are right now. All this before your fairy godmother can say, “bibbidi bobbidi boo.

WebRTC enables global real-time communication

  • WebRTC is reliable
  • WebRTC is user-friendly
  • WebRTC is collaborative
  • WebRTC is interactive
  • WebRTC is secure
  • WebRTC is scalable

We’re just scratching the surface

Here at, we specialize in WebRTC integration for custom web and mobile applications. With as many projects as we’ve done since we started specializing in WebRTC in 2015, we’ve just scratched the surface for possible use cases for implementing WebRTC.

  • Healthcare – Telehealth solutions that connect patients and medical professionals via video, audio, or text chat.
  • Call Centers / Customer Experience – Integrating video agents into customer support and customer experience workflows so your agents can have richer conversations with your customers and improve margins or close more deals.
  • Corporate Communication Tools – Whether it’s for project management or human resources, we have built applications that help your company hold secure and private video conversations and exchange data in real-time.
  • Data Dashboards – We have built real-time data dashboards that pull in disparate data and display them to users in an easy-to-use way.
  • Internet of Things / Automation – We have enabled cameras on devices and used the WebRTC data channel to send commands or exchange data so that remote operators can control devices from afar.
  • Social / Trivia Games – We have built gaming solutions that combine real-time data with live video for fun viral experiences.
  • Interactive Broadcasting / Webinars – We have worked on solutions that enable interactive online broadcasting of events, where hosts can bring participants up “on stage” and allow them to talk with hosts and guests in a broadcast being shared for thousands of viewers in real-time.

There is so much more WebRTC can do

During the pandemic, we spent a lot of time hunkering down to help businesses stay in business. We helped many clients to implement video for the first time. Others called on us to enhance their existing WebRTC applications to include new features such as recording, slide decks, voice transcription, or background removal. We improved user experience with decreased latency, pre-call testing, or better notifications. And most certainly, we rebuilt or refactored applications to allow for scaling to larger audiences.

Now, the fun is starting again. We’re starting to hear about all sorts of new areas where WebRTC can work its magic. What’s your idea?

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