You may be asking “Why does my business need a real time application?”

Open your Twitter app.

Scroll up.

And you will most likely see the everyday more frequent LIVE video.

Live video news, sports broadcastings or just the latest presidential speech will be there, live.

We are used to reading, watching, speaking and even publishing the latest news in no time. Real Time Communications (RTC) apps are all around. Online Education, Telehealth, Social, Customer services, Broadcasting, Remote experts are just some industries using it.

Today, to compete, you need to innovate and deliver before your competitor does. And being able to communicate or stream at a sub second latency could be considered a commodity. In many use cases some of the benefits of building a RTC app are:

  • Reduce travel
  • Reduce carbon footprint and environmental impact
  • Improve customer satisfaction
  • Improve productivity
  • Vast reachability
  • Differentiated customer experiences

According to a OOYALA report, half of adults 22 to 45 years old are watching no content on traditional TV platforms and switching to Over-the-top (OTT) platforms. And, according to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day.

At WebRTC.Ventures we see a lot of interest in live broadcasting applications. Businesses can create live videos of events, games or presentations and spread their messages quickly and effectively. We are periodically build live broadcasting solutions. You can broadcast from almost any device to any device: on all the main OS, browsers, mobile devices, even on a Raspberry Pi.

Another specific type under broadcasting applications we find the interactive broadcasting applications. Those are solutions where multiple publishers can discuss a topic, play a game or present a product to thousands of viewers. Also, viewers can come in and participate on the discussion or send feedback like in applications like Facebook Live or Youtube “Live Now” videos. Interactive broadcasts get customers involved with your company.

Also, multi-party video applications are still very common. We worked on use cases like: Online virtual classes, Customer service and many other customizable meeting rooms with advanced features such as recordings, transcriptions and call analytics.For most of the solutions we build we use WebRTC, an open source framework that enables Real Time Communications.

Why WebRTC?

  1. There is no other free complete solution available that enables communication in the browser. WebRTC enables this.
  2. Includes and abstracts key NAT and firewall traversal technology, using STUN, ICE, TURN, RTP-over-TCP and support for proxies.
  3. Most modern browsers today support it
  4. Development using the WebRTC Javascript API is easier and, therefore, more affordable

Method example showing how easy it is create a peer connection

In sum, today, if you want real time communications, WebRTC is the technology to go.


WebRTC provides the video conferencing capabilities your product needs, and also gives you total control on how it integrates with the other components of your product, including how the information is secured.

If you are unsure about how to start, you can contact our WebRTC team of experts and we’ll be happy to help you build your business real time communication solution.

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